The Little Car Company, manufacturers of the limited edition 75% scale Ferrari Testa Rossa J, has unveiled its all-new display at Harrods, one of the world’s foremost luxury department stores. In partnership with Harrods, The Little Car Company has created an immersive display of the Ferrari Testa Rossa J, offering shoppers the unique opportunity to see the car up close.
Situated in the Technology Hall on the fifth floor of Harrods, the display installation presents the Testa Rossa J at its best. The car is displayed on an angled plinth to offer a dynamic view of the scaled, electrified classic. Exhibited in a special historic livery of Blu Nart and Bianco Cervino, the Testa Rossa J features the quintessential Ferrari Rosso Corsa red exterior and is complemented by an elegant Beige Tradizione leather and tone-on-tone stitched interior.
Customers also have the opportunity to sample the extensive customisation possibilities that come with owning a Ferrari Testa Rossa J. Behind the display is an immersive sample pod, which allows customers to view a selection of leathers and paints, offering a glimpse of the array of potential colour schemes and combinations available.
Built in partnership with Ferrari Classiche, only 299 Ferrari Testa Rossa Js will ever be built, and each example will be developed and handcrafted using the original drawings held by the team at Maranello.
A celebration of one of motorsport’s most iconic racers, the Ferrari Testa Rossa J is the result of extensive research and design, notably into the glorious liveries that adorned the 250 Testa Rossa throughout its racing history. This research has fed into the personalisation process that comes with owning a Testa Rossa J, with 14 historic liveries, 53 bodywork colours and a range of racing liveries all available to choose from.
Ben Hedley, CEO of The Little Car Company, said: “The Ferrari Testa Rossa J celebrates the history, legacy and the very best of craftsmanship, and we believe that it is only right for it to be displayed in one of the world’s most prestigious and iconic luxury department stores. The expansion of our presence at Harrods is a testament to the ever-growing strength of our relationship, and the alignment of our shared values in creating an exciting and immersive experience for shoppers and customers.
“Our Ferrari Testa Rossa J display will give shoppers the unique opportunity to see the car in all its resplendent glory, showcasing its extraordinary attention to detail and the expert craftsmanship that lovingly goes into each vehicle.”
Shoppers at Harrods will be able to enquire with a member of the sales team on-site about reserving their bespoke Ferrari Testa Rossa J.
